Provide experienced, dedicated focus to client’s campaign planning and winning proposal development and submittals
Proposal Products Development
- Feature-benefit-proof writing with concise, effective message-threading
- Flexible staged writing process (research, storyboard, draft, review, and final writing)
- Strategic content exceedances (e.g., technical, personnel, programmatic detail)
- Attention to detail – Ready on Day 1, “Day in the Life Of”, “Week in the Life Of”
- Put offering through rigorous "What-If" evaluations
- Generate material (e.g., graphics, focus boxes) that customer pastes into their selection file
- Powerful graphics, style, and layout techniques
- On-going review of all subject-matter material through wall-walks and wall-talks
- Effective internal on-project reviews (QIQO – quality in, quality out)
- Unique “one-writer” final writing and editing for message emphasis with clear benefits
Campaign Strategy and Planning
- SWOT analysis – Customer mission needs, competitive assessment, and ghosting
- Strategic action planning to increase Pwin – Alignment of discriminating detail with solicitation
- Customer opportunity evaluation
- Solicitation (RFP, AO, BAA, Unsolicited, etc.) review and cross-reference shred tool
Proposal Team Leadership and Coordination
- Training and daily guidance/mentoring
- Alignment of priorities
- Focused attention on end product(s)
Institutional Gates and Review Work
- Coordination with and timing of critical color team reviews
- Selection of mandatory subject matter experts and setting key expectations
- Support client in creation of approval gate review material
Events and Demonstrations Leadership
- Exhibits coordinator – logistics and facilities
- Oral presentations – material content and presenter preparation
Proposal Specialist / Administrator / Coordinator
- Server folder and file configuration control
- Writer and editor
- File formatter and products and walls maintainer
- Overall administrative support to proposal team